Please see below for the December 14th Update from Tourism Nova Scotia.
Additional Information is available in this FAQ – New Digital Doers Dreamers Guide developed by TNS.
The Doers & Dreamers Travel Guide is moving from a print guide to a digital guide in 2021. The guide will be produced as a downloadable PDF with the ability for readers to click through to tourism operator websites and other trip-inspiring content. It will be available at NovaScotia.com and users will be able to download and view it offline. This one-year pilot will be evaluated in 2021 to consider a permanent transition to digital-only in future years.
There are two primary factors that led to this decision:
- Traveller requests for the print version of the Doers & Dreamers Guide have declined significantly in recent years as people plan their trips online, with a drastic drop in 2020 reflecting the impact of COVID-19 on travel. Demand for print materials is expected to continue to decline as COVID-19 public health protocols recommend reducing touch points
- A digital format also offers more flexibility at a time when the tourism industry is facing a lot of uncertainty due to the COVID-19 pandemic. We have heard from many businesses that it is difficult right now to say what they might be offering next year or what their hours might be. A digital guide allows operators and organizations to update listings at any time throughout the year to reflect changes in hours of operation, cancellations etc.
Recognizing the financial constraints facing the tourism industry, the 2021 guide will not offer paid advertising opportunities; as conditions improve, this option will be re-introduced.
A full suite of trip planning resources, including suggested itineraries, will continue to be available through NovaScotia.com and the new digital Doers & Dreamers Travel Guide, which will be available for download on mobile device or desktop computer.
Tourism Nova Scotia will also continue to offer business, experience, event, and package listings in the guide and on NovaScotia.com at no cost, and road maps will still be printed and available for visitors. Regional guides produced by regional destination marketing organizations and private sector publishers are also available for some regions of province.
The 2021 guide is currently under development and more information will be available in the coming weeks. Training opportunities to share the features of the new format will be made available prior to the launch should there be interest.