#NSTourismMatters | #TourismAwarenessWeek


May 24 - May 31

TIANS is promoting a virtual showcase during Tourism Awareness Week. With marketing efforts now realigned to inspire local and regional travel, we will work with tourism operators around the province to share their business story to help Nova Scotians rediscover the hidden gems and destinations available right in their own backyard.

Tourism Week in Canada is a grassroots initiative that brings attention to the economic opportunity available to Canada through travel and tourism and the public policy challenges preventing the sector from capitalizing on those opportunities.

  • 2020 Tourism Week Toolkit

    For Tourism Week 2020, TIAC will be focusing on why #TourismMatters now more than ever.

    Tourism Week in Canada aligns tourism organizations, businesses and other partners from across the country around a common vision: a tourism sector unencumbered by government policies and recognized for its contribution to the Canadian economy.

    While there is a lot of uncertainty in the world, including our sector, right now we know that our industry is eager to come back as soon as possible and stronger than ever.

    Download TIAC's 2020 Tourism Week Toolkit below:

    2020 Tourism Week Toolkit

  • Media Release

    THINK NOVA SCOTIA FIRST | Tourism Awareness Week

    Halifax, N.S. (May 21, 2020) – Sunday, May 24th marks the beginning of National Tourism Awareness Week (TAW) in Canada. TAW is a grassroots initiative focused on sharing information around the important role the tourism sector plays in the Canadian economy and the need for strong public policy supporting the sector.

    Tourism businesses can be found in every corner of Nova Scotia, on main streets and downtowns, rural and urban areas alike. Communities from Yarmouth to Chéticamp are heavily dependent on the visitor economy. Earlier in 2020, tourism was forecasting a strong year of growth, with Nova Scotia poised to become a bucket list destination. With the onset of the COVID-19 pandemic, tourism around the world was one of the earliest and hardest hit industries. As business gradually reopens, the sector will play an important role in re-starting the economic engine of the province. So, what does tourism in NS look like in the COVID- era?

    In the short term, support from Nova Scotia residents of the province will be crucial as the sector prepares for reopening. Marketing efforts are being realigned to inspire local and regional travel.   During TAW 2020, the Tourism Industry Association of Nova Scotia (TIANS) will work with tourism operators around the province to share their business story to help Nova Scotians rediscover the hidden gems and destinations available right in their own backyard. 

    “The timing of getting back to business is key to ensuring the tourism sector is able to rebound and recover. During Tourism Awareness Week this year, we will highlight the incredible resilience of the sector. These business operators are focused on adapting and adjusting to reopen and safely operate for visitors,” said Darlene Grant Fiander, TIANS President. “Tourism businesses are the backbone of the provincial economy and we need residents to adopt a Nova Scotia First approach when thinking of potential travel. This could mean anything from staying at a seaside resort for a special weekend getaway, purchasing from local artisans, gifting a loved one with a certificate for a dining experience – these are all ways to support the provincial tourism sector.  These businesses are relying on locals to help them weather the crisis so they can be there as tourism rebuilds looking ahead.”

    TIANS will be promoting a virtual showcase during TAW, featuring businesses, events and opportunities sharing their products and stories.  Content will be featured on the TourismStrong.ca/Rebuilding/TAW, as well as on social media channels – Facebook and Twitter. Follow the conversation with #NSTourismMatters and #TourismStrong.

    TIANS is committed to representing the best interests of the Industry; enhancing and supporting the development of a competitive business environment; advocating on issues critical to the Industry’s success; and most importantly, leading Nova Scotia’s most promising economic sector.

    For more information, please contact:
    Ms. Darlene Grant Fiander, President
    Tourism Industry Association of Nova Scotia
    P: 902.423.4480
    E: dgf@tourism.ca

    Media Release - TAW 2020

  • Social


    1. Connect with the Tourism Industry Association of Nova Scotia (TIANS)
      Twitter | Facebook | Website
    2. Connect with the Tourism Industry Association of Canada (TIAC)
      Twitter | Facebook | Website
    3. The Halifax Convention Centre is promoting a campaign to highlight the amazing initiatives hosted by Halifax businesses. Follow #GoodNewsHFX to learn how businesses are being supported, while supporting their local community.


How is your business responding to the challenges of the pandemic?
TIANS wants to hear about the creative ways you are reaching your customers or helping your community. Make sure to tag us (@VoiceofTourism) and include #TourismMatters.

Pictou Lodge

    • Pictou Lodge will re-open on June 19th. The restaurant will also open on this date, with limited seating. You can begin booking on June 15th. 

The Clairestone Inn

    • Now offering a Cycle and Stay Package: stay 2 nights starting at $99/night until October 31. Visit the Inn for easy access to all Isle Madame island routes.

A Documentary Film

    • Follows 6 Cape Breton adventure tourism operators. Proceeds support featured businesses impacted by the pandemic.

Uprooted Market & Café

Ship Harbour & Porters Lake, NS

    • Uprooted Market & Café created an online store to sell local groceries and products with delivery service to the local area

Discover Halifax

Amos Pewter

Mahone Bay, Peggy's Cove, Halifax, NS

Halifax Seaport Farmers’ Market

Halifax, NS

  • Introduces the Market Distribution Initiative to connect primary producer vendors with customers. Pre-order goods from the websites of participating vendors & pick up at the Market

Nova Scotian Crystal

Halifax, NS

  • For a limited time, NS Crystal is offering complimentary delivery within HRM! Shop online.

Kitchen Door

Dartmouth, Halifax, Bedford, NS

Discovery Centre

Halifax, NS

  • Halifax's science centre brings science to you with Discovery@Home hands-on video workshop series! Tune in live every Tue & Thu @ 10AM.


Yarmouth and Acadian Shores, NS

Trout Point Lodge

Kemptville, NS

Sober Island Brewing

Sheet Harbour, NS

Supporting front-line workers through the sale of "Stay at Home" t-shirts & offering a food & beer pickup/delivery service.


Authentic Seacoast

Guysborough, NS

  • Through a supply contract with NSHA, Authentic Seacoast’s hand sanitizer will be used in health care facilities across NS.

Deep Sky Eye Observatory

Tusket, NS

Ironworks Distillery

Lunenburg, NS

Ironworks is producing hand sanitizer to help slow the spread of COVID-19.

Keltic Lodge

Ingonish Beach, Cape Breton

Keltic Lodge is offering NS residents an exclusive rate - $199.00/ room for the month of June.

Cape Breton Centre for Craft & Design

Sydney, Cape Breton

CB Craft handmade 300+ masks to help non-profit organizations on the Island.


Sports & Ent. Atlantic

Halifax, NS
Support sponsors & affiliated brands of Sports & Entertainment Atlantic by buying a gift card for future use!

A.C. Covert

Dartmouth, NS
  • Seafood distribution company AC Covert is reeling in customers online by delivering unique seafood boxes. View the press release

Hearthstone Inn

Dartmouth, Port Hawkesbury, Sydney

Hearthstone Inn is offering a staycation rate of $99 from May 15-October 15.

Coldstream Clear Distillery

Stewiacke, NS
Now producing sanitizer & supplying essential workers with free 200ml bottles.

Fox Harb’r Resort

Fox Harbour, NS

Ironworks Distillery

Southshore, NS
  • Ironworks Distillery began producing hand sanitizer, with a share of the profits going to the Lunenburg Fisherman's Memorial Hospital Auxiliary.

Art Gallery of
Nova Scotia

  • Halifax, NS
  • The Art Gallery of Nova Scotia has launched virtual tours and a Studio from Home teaching series, allowing people of all ages to connect with art from home.

Boxing Rock Brewing

  • Shelburne, NS
  • Boxing Rock Brewing is offering virtual sommelier-led tastings, happy hours, and trivia nights.