The continued need to diversify and the importance of stretching out the tourism season beyond the peak summer months is seen as very important in southwestern Nova Scotia and areas the Yarmouth and Acadian Shores Tourism Association (YASTA) is focusing on.

“A tourist would be anyone that we can get moving around the province, spending money and time in an area that isn’t directly linked to where they live,” he says, whether that’s from the next county over or further. “If they come for an event, a business meeting, overnight or to have dinner, those are all visitors that bring money into the region and they are all people we want to try and target,” says YASTA executive director Neil MacKenzie

Read the full article, Culinary tourism, shoulder seasons & N.S. staycations part of future focus for Yarmouth and Acadian Shores tourism in Chronicle News.


Online Workshops | May 21, 2020

The Yarmouth and Acadian Shores Tourism Association (YASTA) are hosting FREE online workshop series on May 21 for tourism operators in the Southwestern Nova Scotia region. Workshops are focused on two themes:

  • Culinary Tourism | Growing Agritourism: this workshop begins with an introduction to the concept of agritourism as a subset of culinary tourism, followed by an examination of the diversified use of agricultural land through tourism-related activities that are focused on food producing people, places, and processes. In addition to showcasing best practices in agritourism, this workshop covers agritourism experience development challenges and opportunities.: a growing sector worldwide, we want to help tourism operators ready their business to tap into this opportunity and expand their potential.
  • Winter and Shoulder Season Tourism: Majority of Canada’s tourism takes place in three major urban centres during the summer months. We want to help expand the opportunity for tourism operators in rural communities and those operating in the winter and shoulder seasons to attract new visitors and grow their businesses.

These FREE workshops will help you take your tourism business to the next level and hit the ground running once the Canadian economy re-opens following the end of the COVID-19 health pandemic. Register now