Tourism Nova Scotia gathers and reports tourism statistics on behalf of the tourism industry. These statistics help inform our decision-making process, help describe visitors to Nova Scotia, and can be used by tourism businesses and organizations for planning and business development.
Tourism statistics are compiled from a variety of sources, including:
- In-person surveys administered to passengers at the Halifax Stanfield International Airport
- Motor vehicle enumeration at the Nova Scotia – New Brunswick border
- Passenger information from ferry operators
- The Nova Scotia Visitor Exit Survey
- Operator accommodation occupancy reports
- Cruise passenger data from Halifax Port Authority and Sydney Ports Corporation
- Data from Halifax International Airport Authority
- Attendance data from select tourism operators
- Room rate data from CBRE Limited
- Visitor data from provincial and community visitor information centres
These statistics reflect the combined efforts of tourism businesses, organizations, communities, and governments, and include activities by both Nova Scotians and non-resident visitors. There are many factors that contribute to tourism industry performance including events, weather, gas prices, air capacity, currency fluctuations, geo-political circumstances, and industry initiatives such as marketing. Tourism Nova Scotia is just one organization among many contributing to tourism growth. We support tourism growth through marketing in key national and international markets, support for experience and business development, and visitor servicing. For more information about Tourism Nova Scotia’s strategy and performance, please see Plans & Reports.