In Nova Scotia – Tourism is Everyone’s Business!

1 in 3 Start Out Working in a Tourism Related Job
The Tourism Sector in Nova Scotia is Worth $2.6 Billion
Tourism Provides 50,000 Jobs & Generates
$450 Million in Tax Revenue

VIEW TIANS April 21, 2023 Tourism Week Release

Tourism Week April 24 – 30, 2023 Canada – Powered by Tourism!

The theme was chosen to recognize the fundamental economic and sociocultural importance of the sector in communities from coast to coast to coast – CANADA: Powered by Tourism! #TourismWeekCanada2023

What’s happening in your area for Tourism Week?
For more than 10 years, Tourism Week has encouraged all tourism partners to come together to celebrate tourism as vital to the Canadian economy and to the social and cultural fabric of communities across the nation. Doing something special in your community for Tourism Week? We’d love to hear from you. Share it on your socials with the hashtag #TourismWeekCanada2023 and email us at

Light it Up!
Whether you are a destination, landmark, attraction, venue, hotel, or other tourism business, TIANS is challenging operators in Nova Scotia to light up in green (colour hex code #8BC53F) as part of the #GreenMeansGo social media campaign during Tourism Week to raise awareness of the industry’s economic, social, and cultural importance.  Remember to snap a few pics and share them on social media using the official Tourism Week hashtags of #TourismWeekCanada2023 and #GreenMeansGo