Tourism Nova Scotia is opening three industry programs for applications on April 14th, offering over $2million in support for tourism businesses and organizations.
The RADIATE Tourism Program, Digital Content Marketing Program, and the Tourism Digital Assistance Program offer participants a range of opportunities to support their 2021-22 development and marketing efforts.
Guidelines and application forms have been posted to tourismns.ca
- Tourism businesses and attractions can work with Tourism Nova Scotia advisors to develop and promote travel packages that can increase appeal and awareness with local and Maritime travellers year-round.
- Receive insights on regional markets, package development, positioning, digital ads and sales, as well as digital marketing support valued up to $5,000.
- Please note, the program is not open to tourism organizations or business consortiums in 2021. The goal is to work directly with partners who deliver packages.
- The deadline to apply is Wednesday, April 28 at 4pm.
- Questions about the RADIATE Tourism Program can be directed to Peter Johnson or Heather Yule.
Digital Content Marketing Program
- Tourism businesses and organizations can co-invest with Tourism Nova Scotia to create tailored marketing campaigns and high-quality photos and video assets. Submit one application for digital marketing, content creation, or both.
- Tourism Nova Scotia will match partners’ investments. The minimum partner investment for digital marketing is $7,500 plus a 15 per cent media building fee (total $8,625). The minimum partner investment for content creation is $10,000.
- Photos and videos featuring participating businesses and communities may be used in Tourism Nova Scotia’s marketing campaigns, giving them more visibility.
- The deadline to apply is Wednesday, April 28 at 4pm.
- Questions about the Digital Content Marketing Program can be directed to Sarah Hennebury.
Tourism Digital Assistance Program
- Offered in partnership with Digital Nova Scotia, the Tourism Digital Assistance Program offers eligible tourism businesses up to $5,000 in services from qualified digital consultants to help improve their online presence.
- The program covers things like website development, digital marketing strategy, social media marketing, ecommerce, and online booking systems.
- The deadline to apply is Wednesday, May 5 at 4pm.
- Questions about the Tourism Digital Assistance Program can be directed to Nick Fry.
Information about all of Tourism Nova Scotia’s programs is available at https://tourismns.ca/programs
