This is an opportunity for tourism businesses, organizations and communities to work with Tourism Nova Scotia (TNS) to create quality photos and videos or deliver a tailored digital marketing campaign to connect with potential customers online.

If you invest in content creation, you’ll receive high-quality photos and video that you can use to promote your business. TNS may also use the content in our advertising campaigns, on or in the travel guide. We also share content from the program with travel agents, tour operators and travel media to promote Nova Scotia in key markets.

Partners who invest in digital marketing will work with TNS to develop and implement a tailored digital marketing campaign to reach customers in markets including Atlantic Canada, Ontario, Quebec, and the Northeastern United States when and where possible depending on COVID-19 travel guidance. Tactics may include social media advertising, search engine marketing, display and video advertising.

The minimum partner investment for digital marketing is $7,500 plus a 15% media buying fee (total $8,625). The minimum partner investment for content creation is $10,000. TNS will match partners’ total investments.

How to Apply

You can submit a single application outlining your content needs, digital marketing needs, or both. Partners will be asked to state their marketing objectives and budgets when applying.

The deadline for applications is Tuesday, January 25 at 4pm.  The program guidelines and application are available at

Your organization may be interested in applying and we hope you will also share information about this program with your networks and encourage businesses to apply.

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