For Canadian Tourism, Canadians Matter Most

Sector has more to fear from Canadians staying home than closed borders:

Key Points:

  • Domestic tourism accounts for about 80% of tourism spending in Canada
  • Canadians last year spent about $900 million more abroad per month than foreigners spent here
  • Canadian tourism sector directly accounts for 2% of the Canadian economy
  • Pandemic could cause Canadians to redirect some spending domestically – if their finances allow
  • Domestic economic slowdown will hit sector harder than a drop in international travellers

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