Atlantic Canada Opportunities Agency is investing in the Rediscover Main Streets initiative by contributing up to $10 million to non-profit organizations across Atlantic Canada, to help them implement strategies that inspire locals and tourists alike to rediscover all that their main streets, downtowns and neighbourhoods have to offer.

Non-profit organizations including business improvement associations, tourism associations, chambers of commerce, and destination marketing organizations are encouraged to team up to take a problem-solving, active approach to drive consumers back to vibrant activity hubs.

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