The research below will quantify the impacts of COVID-19 on an ongoing basis—check back often for updated products. It will help us understand when recovery will start and how effectively and quickly we are recovering to inform our go-forward marketing. It also seeks to understand the non-quantifiable effects, such as structural changes in tourism and lasting changes in consumer preferences.

  • COVID-19 RESEARCH SUMMARY: An overview of Destination Canada’s COVID-19 Research Plan. Please read this document to better understand the below research products.

  • COVID-19’S IMPACT ON CANADIAN TOURISM: We have worked with Tourism Economics to develop these presentations for industry-at-large to quantify the impact of COVID-19 on domestic and international travel. These reports are based on a model that breaks impact down by province and by key industry sectors. Read COVID-19’s Impact on Canada’s Tourism Industry.

  • COVID-19 RECOVERY SIGNALS FRAMEWORK: This document explains the framework that Destination Canada is using to understand where, when, and how recovery could unfold for the tourism sector. This framework is being used to inform the Impact and Recovery Reports below.

  • COVID-19 IMPACT AND RECOVERY REPORTS: These reports provide Destination Canada’s most recent assessment of the impacts of COVID-19 as well as relevant recovery signals. In addition to individual reports on each of our 10 key international markets (Australia, China, France, Germany, India, Japan, Mexico, South Korea, the UK and the USA), we will also produce an international summary and reports on our domestic market and on the Business Events industry within Canada. Market reports will be published as data is available.

Please note: All dates below reference the reporting date. For more information on the methodologies and relevant sources used in these reports, please refer to our Methodological Notes.

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